I love blogging. I think it is a fantastic tool and when it’s done well – nothing else can touch it in the online world. It’s one of the reasons I teach people how to blog on both business and personal levels.
I have decided to share a short PDF on LinkedIn that I give to people blogging about passions or interests. You can take a lot of ideas from this and apply it to company blogs, but company blogs are a slightly different animal. This would be more appropriate to, say, personal branding, for example.
The reason I don’t like to give one template to companies for their blogs is that there is a lot more strategy and psychology built into company blogs so I like to do those as a one off to keep in line with core company values and objectives.
Anyway – without further ado – here it is (I hope you find it useful):
You can also download the PDF version here: Blogs_ 7 Golden Rules.
If you would like any help, advice or training on blogs and how to best integrate them into your marketing strategy – please feel free to get in touch.